Marketing - MKTG
The Marketing program offers students the opportunity to recognize and respond to the changing attitudes and demands of consumers for the tangible goods and intangible services they desire. Students will learn how about the various products and services that consumers want, as well as the place, pricing, and promotional strategies needed to target the proper product or service to the consumer. The program places special emphasis on e-commerce and digital methodologies to reach the consumer. Students will learn about concepts including brand awareness, target marketing, and social media marketing