Marketing - MKTG

The Marketing program offers students the opportunity to recognize and respond to the changing attitudes and demands of consumers for the tangible good and intangible services they desire. Students will learn how about the various products and services that consumers want, as well as the place, pricing, and promotional strategies needed to target the proper product or service to the consumer. The program places special emphasis on e-commerce and digital methodologies to reach the consumer. Students will learn about concepts including brand awareness, target marketing and social media marketing.

Catalog Program Details

Marketing - MKTG
Department Chair:			Kent Moser
Full Time Marketing Faculty
Photo		Name	Email	Office		Extension
		Gabrielle Poorman	gpoorman@avc.edu	MH 210		6013
Adjunct Marketing Faculty
Photo		Name	Email	Voicemail
		Violet Christopher	vchristopher@avc.edu	2965
		Lawrence Veres	lveres@avc.edu	2910

Understanding how to achieve organizational goals by responding to the needs and wants of target markets is a key component of marketing in modern organizations. Entrepreneurs and students planning to transfer to universities can earn a certificate or an Associate in Science degree in marketing.